The Fashion Merchandising and Product Development program is part of the School of Family & Consumer Sciences in the BGSU College of Education & Human Development

  • m
  • B
  • Minor
  • Bachelor's

Fashion Merchandising and Product Development

If the fast-paced challenges of fashion merchandising excite you, the Fashion Merchandising and Product Development is something you want to explore. This comprehensive program, ranked in the nation's top 50, focuses on preparing you for a professional career in fashion. It's a field much broader than most people realize, with graduates working in everything from textiles and merchandising to product development, CAD and brand representation. You'll work alongside our highly respected faculty who focus on your education through a combined approach of learning, discovery, collaboration and personal growth.

Quality classroom experiences

On campus, you’ll learn in a specialized studio and classrooms. Off campus, you’ll have the opportunity to study at the Fashion Institute of Technology in New York, New York. Faculty within the program will advise and mentor you during every step of the way. Our program, ranked in the nation’s top 50, helps you build skills specific to fashion merchandising and product development: fashion buying, styling, product line conception and analysis of trends, just for starters. You will be encouraged (and assisted) to visit fashion hubs everywhere from Columbus, Chicago and New York City to Paris, London, Milan, Tel Aviv and Sydney.

Stand Out in courses like

  • Technical Design
  • Fashion Forecasting
  • Fashion Merchandise Buying
  • Global Sourcing & Trade


Our faculty will help you:

  • understand the process and mathematical calculations used to plan and control profits and inventories in textile and apparel business
  • demonstrate competency in technical skills involved in the apparel product development processes
  • understand the impact of, and apply technology to, product development, merchandising, production and selection of textile and apparel products
  • understand the relationship between culturally diverse consumers and the consumer behavior process to achieve success in apparel business

Ranked among the nation’s top 50 fashion programs

Internships and Careers

Our students complete internships with merchants, product developers and retailers at store and corporate levels.

Required co-ops and internships mean that you will graduate with at least two professional experiences

Average Starting Salary & BGSU Placement Rate

$37,749 — BGSU Fashion Merchandising and Product Development graduates average starting salary

98% of Fashion Merchandising and Product Development graduates report they're employed, in graduate school or starting a business within six months of graduation

GO FAR in your career

  • Merchandise buyer
  • Visual merchandiser
  • Product developer
  • Fashion stylist
  • Textile manager

You will have the option of minoring in marketing at our nationally ranked College of Business or studying in New York City, where BGSU FMPD students have a 98% acceptance rate at the Fashion Institute of Technology

Learning Outcomes

Upon completion of the baccalaureate degree, students in Fashion Merchandising and Product Development are expected to be able to:

  • Plan textile and apparel product lines to meet target market needs using the product development process.
  • Evaluate apparel industry processes in which products are developed, produced, marketed, sold, and consumed in the global economy.
  • Formulate solutions to apparel and textile global problems as evidence of critical and creative thinking skills.
  • Evaluate issues of personal and social responsibility, professional behavior, and ethics related to the impact of individual, organizational, and corporate decision making.

We aspire to be a comprehensive, contemporary, and dynamic program that prepares graduates as professionals for the global fashion industry.

Our mission is to challenge learners to become competitive professionals in the global fashion industry. We do this through education, experiential learning, innovation, and professional practice.

Bowling Green State University [BGSU] is accredited by the Higher Learning Commission.  BGSU has been accredited by the Higher Learning Commission since 01/01/1916. The most recent reaffirmation of accreditation was received in 2012 - 2013. Questions should be directed to the Office of Institutional Effectiveness.

The Fashion Merchandising and Product Development program will go through its next Program/Cluster Review during the Academic Year 2021-22. More information.

Bowling Green State University programs leading to licensure, certification and/or endorsement, whether delivered online, face-to-face or in a blended format, satisfy the academic requirements for those credentials set forth by the State of Ohio.

Requirements for licensure, certification and/or endorsement eligibility vary greatly from one profession to another and from state to state. The Fashion Merchandising and Product Development program does not lead to professional licensure.

Under the Higher Education Act Title IV disclosure requirements, an institution must provide current and prospective students with information about each of its programs that prepares students for gainful employment in a recognized occupation.

The Fashion Merchandising and Product Development program is not a recognized occupation that requires a Gainful Employment disclosure.

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The Fashion Merchandising and Product Development program is part of the School of Family & Consumer Sciences in the BGSU College of Education & Human Development

* Job placement and salary information was compiled by the Office of Academic Assessment through the Graduation Survey from AY2015-2018. The data are gathered around the time of Commencement and a follow-up survey six months post Commencement. For the salary question, data for programs with fewer than fifteen responses are not included. Salaries for those programs are from the National Association of Colleges and Employers Summer 2019 Survey. For questions regarding the data, contact